On today’s Blog Issue we’re talking about comments – receiving them, leaving them, moderating them and the impact they have on your blog. Join us, won’t you! We kick off with an outfit…
Wearing: H&M jumper, very.co.uk dress and boots, Topshop tights, Primark ring
On: Tuesday 23rd November
For: A day of meetings and writing in my cold office
I believe there are two secret weapons in the fight for a successful blog. One is content – good content will always come out on top. The other is community – building and maintaining your blog community is important, and one key way of doing that is through blog comments.
One of my favourite bloggers is Amy from Wolf Whistle. She’s been working hard to ‘share the love’ in her blogging community by leaving 500 comments on other blogs every month. I love the importance Amy’s placing on comments – not only is she making the effort to visit blogs she finds interesting, but her comments are insightful. The challenge in her, erm, challenge is not the number of comments – you’d soon sail past 500 if you copied and pasted ‘love the outfit!’ every time – but the quality of them. The authors of those 500 posts will pick up on that extra effort, and hopefully return the favour. And so the Circle of Blog is complete…
Well, not quite.
I receive anything from 15 to 100+ comments on a post. And I post Sunday-Thursday. Every week. Maths ain’t my strong point, but that’s a whole lotta comments. It really is impossible to reply to every single comment, which is something that really gets to me. In an ideal world, I’d make sure every last person who took the time to share their thoughts with me received a virtual note in return – a few of those interesting, insightful words that make blogging seem so much more worthwhile. Unfortunately, work, sleep and tweeting about X Factor (life, in other words) get in the way.
Muireann from Bangs and a Bun recently posted on Twitter that she felt disappointed if her post comments didn’t reach double figures – a feeling I can totally relate to. I have a goal in mind when it comes to comments – if I don’t reach it with a particular post, I look at the content of that post and try work out why it was less popular than the one before it. It might seem a little OTT, but the community that surrounds my blog is hugely important to me. And I’ll keep tweaking and changing and experimenting with my content to make sure the people who read it (that’s you!) are compelled to comment and come back for more.
What are your thoughts on comments and commenting? Do you reply to every one you receive, or just respond to the posts you love and/or find interesting? Do you use the number of comments you receive as a marker to judge the popularity or success of a post?