I received a comment last week that really stopped me in my tracks:
Sounds familiar, doesn’t it? Isn’t this the same problem we have with women’s magazines… and actually, the reason we started blogging in the first place? Weren’t we supposed to represent reality in all its size 12+ glory, warts and all (well, maybe not warts… just Photoshop them out)? When did fashion bloggers stop being individuals and start becoming clones?
It was this article by IFB that prompted me to write about cookie cutter fashion bloggers. It seems more prevalent in the American blogging culture, but it’s slowly seeping into UK fashion blogs too. When large communities share similar interests, there are bound to be things everyone has – Disco Pants, ombré hair, a love of cupcakes – and because many fashion bloggers follow current fashion trends, outfits will often have a similar theme and style. The problem comes when bloggers stop trying to put their own individual spin on these shared interests, and mould themselves into a version of their more successful counterpart. If I lose two stone, grow my hair, shell out for a Mulberry handbag and wear more Essie nail polish, could I be the Next Big Blogger?
It’s hard to be completely original. What works on one blog will often work on many others, and picking up on trends can be a great way to bring new people to your site. But if we all conform to one idea of beauty, we risk becoming like the women’s magazines we struggled to identify with in the first place.
What do you think – have you noticed an increase in very similar fashion blogs? Can you spot the originals amongst the clones?
PS – There are many beautiful blogs that feature the things I’ve mentioned – Mulberry handbags, delicious food, Essie polishes – that I love and read often. The difference is the unique way these bloggers present typical ‘blogger’ subjects. And often, when a popular blog gains a vast amount of copycats, the original will grow and develop to become something new.