About Jen

Hello, I’m Jen.

I’ve been working with words for quite a long time now. It probably started when I opened my first Live Journal account and poured out my teenage angst via a keyboard and a dial-up connection.

After that, I did some A Levels and a degree, stopped listening to Taking Back Sunday (well, most of the time) and started working as a digital copywriter. I did my time at some of the biggest agencies in Yorkshire, working on key clients like HSBC, The Open University, BBC Three, Kellogg’s and Vue Cinema before deciding to go it alone. I started freelancing in 2011 and am now based in my own little studio in the centre of Leeds.

These days I specialise in fashion, lifestyle, beauty and travel I’ve worked with clients including Hunter Wellingtons, Diesel, Discover America, John Lewis and Kleenex, on a wide range of social media and digital projects. It’s a job that takes me all over the world, from New York Fashion Week to Coronation Festival at Buckingham Palace. Not bad, eh?

I also write a successful fashion and lifestyle blog, which has enabled me to work with brands like ASOS, Whistles, Barbour and Orla Kiely. I’ve been featured in and written for my fair share of magazines too, including InStyle, Cosmopolitan, Company and Grazia.

If that sounds good to you, I’d love to chat. You can email me on jen at jforjen dot com or catch me on Twitter – @msjenallison. And if you’re in the Leeds area, let’s get together – despite being a Yorkshire lass I don’t drink tea, but I’m always up for a Diet Coke.


I live in Leeds with my lovely husband and our two cats, Travis and Lillian. I like Thai food, Hendrick’s gin, ridiculously expensive candles and bright lipsticks. I’m learning ballet, I collect cacti… oh, and I’m pretty good with words.

The latest from the blog

Frequently Asked Questions

Can you help with my project?

Yes, probably! I've worked on a wide range of projects and would love to hear about yours, too. Email the deets to jen at jforjen dot com and I'll get right back to you.

Where are you based?

I live in Leeds but have worked all over the world. Many of my clients are based in London so I'm in the city often - I'm happy to travel to wherever you need me. Especially if you need me in New York... ;)

Do you work in-house?

I have my own studio in Leeds city centre, so I tend to work from there most of the time. Remote working has never caused a problem - I'm available for Skype chats, Google Hangouts and real-life meetings whenever you need me.

If working in-house is a must, though, we can definitely chat and sort something out.

What are your rates?

I'm pretty flexible with my rates and happy to create a specific project cost to suit your particular job. But to give you a general idea, you can download my rate card here.

What camera do you use?

I shoot with a Canon 500D and a variety of lenses, my favourite being the 50mm F1.4 (so creamy!).

I edit all my photos in Photoshop.

Can you feature my brand on your blog?

Maybe! I don't offer sponsored or guest posts but I've worked with lots of brands and if the fit is right, there's plenty we can do. Email me on jen at jforjen dot com and let's chat.