What to Wear Now – The Look Show AW11

Posted in Fashion, Writing.

As a long-time fan of the high street and champion of all things thrifty, I was very excited to be invited to the Look Show this season. The show is based on Look Magazine’s weekly High Street Hottest, turning it into a catwalk display of the best of British fashion for those of us on a budget. And the items featured are current season – unlike the designer shows at Fashion Week, which showcase a season ahead – so you can get your grubby mitts on everything right now. Be still, my beating heart!

The AW11 show was held at the new Westfield Stratford City shopping centre in East London, which thrilled and terrified me in equal measure. Never have I seen so many people desperate for a Primark freebie. Once I’d fought my way through the crowds and reached the show location, I was whisked down the red carpet into the champagne reception. After filling up on canapés (I actually chased a waitress, they were so good), we were taken to the catwalk to be seated. And amazingly, I ended up on the FROW…

Photobucket
FROW hoes Gem, me, Katy and Lily. Not seen – our bottles of mini champagne with straws! Classy.

We were in excellent company with Kelis opposite, Kimberley Pussy Cat Dolls a bit further down and just a few people separating us and a late-coming Alesha Dixon.

PhotobucketPhotobucket
I loved Kelis’s Opening Ceremony boots. Hot!

Finally, the plastic floor covering was pulled back (so stylish), the lights remained bright (good for photos) and the music pounded (the soundtrack had Gem and I singing along) as the Look Show AW11 got underway.

Photobucket
Just moments before this, Sarah Harding opened the show. 

I absolutely adore high street fashion so spent most of the show snapping hundreds of photos for closer analysis later. Here are my favourite looks – be warned, there are lots!

Photobucket
Marks and Spencer

Photobucket
Forever 21

Photobucket
Forever 21

Photobucket
Miss Selfridge

Photobucket
Miss Selfridge

Photobucket
Oasis

Photobucket
Oasis

Photobucket
H&M

Photobucket
Monsoon

Photobucket
Monsoon

Photobucket
Mango

Photobucket
Mango

Photobucket
Mango

Photobucket
New Look

Photobucket
New Look

Photobucket
Urban Outfitters

Photobucket
Urban Outfitters

There was so much awesome strutting down the catwalk, if Westfield Stratford City hadn’t been so busy I would’ve probably hotfooted it to the nearest shop, credit card held aloft. Autumn/Winter is my favourite season so it was a joy to see all those snugly cardigans, wedge boots and felt hats parading before my eyes.

Attending the Look Show was definitely one of the highlights of my time at London Fashion Week – not only because of the amazing clothes, free food and booze, celeb spotting and FROWing, but because I met so many wonderful bloggers and had such a giggle with them all. Huge thanks to Lara for sorting my invite – hope I can come back next season!

24 Comments

Rosie [a rosie outlook]

Thank you so much for putting this post together, I absolutely loved looking through all the pictures, felt a little bit like I was actually there (minus the champagne through a straw!) I love everything you’ve snapped – LOVE orange and olive green, LOVE the cute collar, rolled up oversized cardigan, shorts and shoe boots, LOVE the girly bowtie, and LOVE all the knee high socks! A/W is my favourite season too, so looking forward to all the cardigans I will be adding to my collection ovee the next couple of months! (And rolling up the sleeves, obviously!)xxx

Reply
LUCYBOOTS

enjoyed this post sooo much! my favourites are the trousers with braces, pussybow playsuit, and the whole lot from new look and UO! want want want!

Reply
Rebecca

Looks like you had an amazing time, i’m very jealous! I love all the outfits, especially the leopard print shoes…. gorgeous! x

Reply
Victoria India

Oh theres me in the background of most of your pics! LOL!

Jen i’m SO jealous of your amazing pictures, i’m actually so sad i couldn’t get any or wasn’t even on the front with you guys!

xo

Reply
Cat

I so have my eye on that M&S coat, which has been in numerous magazines over the last few months. My only reservation is whether I’d get bored of such a bold colour in an item I’d be wearing loads over the long winter months.

Reply
Harriet

Your photos are fab, and I love all the looks you chose! I was gutted I didn’t win tickets, but I’ll just have to try again next time!

Reply
Lowri

Seems a fair bit of green and orange.. not colours I would ever have put together but they work SO WELL!! Deffo need to try that one! I literally loved every outfit you’ve posted, cannot wait to go shopping!!

The Deer Head

x

Reply
Secret Diary // Katie Khan

Oh, I absolutely loved this post – unlike so many LFW catwalks, I can actually look at these pictures and think ‘great – now, what do I have which I can put together like this?’ Thanks so much for sharing.

Reply
Temporary:Secretary

I am absolutely dying to blog my catwalk pics but going to do things in order, as the 5 of us have to blog about everything! (Signed forms and everything! scary!) I love that you were sat opposite kelis, i didn’t know it was her until the end! Niki was like “who is that?” … “oh, i don’t know, some up and coming singer or something!!” Haha! It was Kelis. oooops. ps. Was so awesome to meet you, got me all excited! Hope you had a good weekend and hope to see you again soon! xxxx

Reply
Kelly

Jen, this is a great post, I love the little notes on the outfits. Lusting after the leopard print shoes myself.
Such a shame I didn’t get to say hello. 🙁 Next time. Hey you never know I could be session styling the models. 🙂
xx

Reply
Kirsty F

I love the urban outfitters final look!! well done on gettin your post up, i keep putting off sitting and cropping my photos!! lol

pinksugarnotes.blogspot.com
xx

Reply
Lil

Loving this post. So jealous of all of you who got to go to the Look Show. I think the last look is my favourite. A/W is my favourite season too and I’m loving all the snuggly faux furs and the olive and orange palettes. Xx

Reply

Leave a comment