As a long-time fan of the high street and champion of all things thrifty, I was very excited to be invited to the Look Show this season. The show is based on Look Magazine’s weekly High Street Hottest, turning it into a catwalk display of the best of British fashion for those of us on a budget. And the items featured are current season – unlike the designer shows at Fashion Week, which showcase a season ahead – so you can get your grubby mitts on everything right now. Be still, my beating heart!
The AW11 show was held at the new Westfield Stratford City shopping centre in East London, which thrilled and terrified me in equal measure. Never have I seen so many people desperate for a Primark freebie. Once I’d fought my way through the crowds and reached the show location, I was whisked down the red carpet into the champagne reception. After filling up on canapés (I actually chased a waitress, they were so good), we were taken to the catwalk to be seated. And amazingly, I ended up on the FROW…
We were in excellent company with Kelis opposite, Kimberley Pussy Cat Dolls a bit further down and just a few people separating us and a late-coming Alesha Dixon.
Finally, the plastic floor covering was pulled back (so stylish), the lights remained bright (good for photos) and the music pounded (the soundtrack had Gem and I singing along) as the Look Show AW11 got underway.
I absolutely adore high street fashion so spent most of the show snapping hundreds of photos for closer analysis later. Here are my favourite looks – be warned, there are lots!
There was so much awesome strutting down the catwalk, if Westfield Stratford City hadn’t been so busy I would’ve probably hotfooted it to the nearest shop, credit card held aloft. Autumn/Winter is my favourite season so it was a joy to see all those snugly cardigans, wedge boots and felt hats parading before my eyes.
Attending the Look Show was definitely one of the highlights of my time at London Fashion Week – not only because of the amazing clothes, free food and booze, celeb spotting and FROWing, but because I met so many wonderful bloggers and had such a giggle with them all. Huge thanks to Lara for sorting my invite – hope I can come back next season!