I’m a sucker for old school branding. The only part of my degree I actually remember now, 7 years on, is a module on vintage advertising. Those classic ads for Pears Soap, Volkswagen and Marlboro will stay with me forever – the sign of a truly brilliant marketing campaign.
The 50s and 60s are known as the golden age of advertising, and for good reason – many companies that are still prevalent today created their iconic branding in these decades. Although the Coca-Cola logo has existed pretty much as is since 1887, the instantly-recognisable white ribbons were added in 1969 and the branding has remained unchanged ever since.
I can never resist a faux-faded tee with a bit of classic branding. I picked up this Coca-Cola style to wear around the house but soon realised it was the perfect partner for my new skirt, sent to me by the lovely people at Hobbs.
I mentioned in this post that I was looking for a high-waisted, flared skirt in navy to match the black and white versions I already own. Obviously Hobbs were paying attention (full marks to them) as this beauty was soon winging its way to me. It’s made from the most gorgeous wool/silk mix, heavy enough to hang perfectly but with plenty of twirling potential.
Teamed with my faded brand tee, leopard print courts and boxy MK bag, it has that 1950s Americana style that I love so much.
Now all I need is an office on Madison Avenue, Don Draper and a bottle of scotch. Just call me Peggy Olson!