Project Take 10 Project 22 – Uniqlo Best of British

Posted in Daily Outfits.

It’s been a while since our last Take 10 Challenge, but we’re back and challenge 22 is a real treat.

I’ve expressed my love for Uniqlo before – their jeans fit beautifully, their free altering service is fab and their fine knit cardis are my favourites. So I was delighted when they got in touch with a special Take 10 challenge.

2012 is a big year for Britain – the Diamond Jubilee, the Olympics, this end-of-days weather we’re currently enjoying – and Uniqlo are celebrating with a range of collections designed in collaboration with some of Britain’s most prominent fashion designers. Lulu Guinness, Orla Kiely and Laura Ashley have contributed their iconic designs, so Uniqlo asked us to choose a t-shirt from one of the three designers and style it up with a Best of British twist. Exciting!

fashion blogger uk alexa chung street style

alexa chung style blog
T-shirt, Lulu Guinness for Uniqlo | Skirt, Topshop | Leather jacket, ASOS | Flats, c/o Sarenza | Hat, Topshop | Pearl collar, vintage | Ring, Primark | Satchel, Zatchels

I chose a design by Lulu Guinness – I love this cute kitty tee, it reminds me of Charlotte Olympia (another great British designer) and her kitty heels. When I think of iconic British style, I immediately go Alexa Chung – say what you will about Alexa, but her relaxed, slightly undone way of wearing clothes has influenced the way many of us dress.

I wanted to capture that cool, vintage style in my outfit, so I went for a simple jersey skirt, the essential cropped leather jacket, ballerina flats and a vintage pearl collar. To really amp up the English Gentleman factor, I added a bowler hat and a leather satchel. Tally ho!

british fashion blog

Uniqlo also asked us to create a Pinterest board to share the inspiration behind our Best of British outfits. You can see mine here – you’ll notice lots of rainy day shots, which was my original idea based on the glorious British Summertime… but then the weather decided to behave and we’ve had sunshine for the last few days! Typical.

Here’s how the other Take 10 girls got on…

uk blogger style challenge
Paula, Ellie, Lucy, Fritha, Sherin, Sarah, Olivia, me, Vicki, Harriet

I really enjoyed this challenge – it was fun to have a bit of direction for the styling and I loved investigating British style to find my inspiration. Thanks, Uniqlo!

What do you think of this challenge – what springs to mind when you picture British style?



That tee is amazing, I agree with you on Alexa Chung too, I personally think she is a bit overrated but her influence is undeniable!

Maria xxx


Love the leather jacket and shades.
I take ‘British design’ with a pinch of salt. Too often it’s all made in China.
Oh, the hat and watch are gr8!


I cant find the blog of the girl on the left with the black queen print tshirt. have looked via the take 10 posts on 3 blogs now 🙁


Hi Athyn, it’s – the link seems to be working for me though, so I wonder if her blog was offline for a bit yesterday? Hope you managed to access it!


How cool! I love your Lulu top! When I think about British style, I think of Burberry trenchcoats, umbrellas, Hunters and Mulberry bags! Very cliche, I know, but that’s literally what I see in my head!

Love the project! xx



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