Remember Red or Dead? If you were a 90s fashionista, you probably owned a piece from their collection. I had a pair of neon blue and yellow foam wedge sandals (bought for a year 9 disco) and the infamous rainbow striped kitten heel slingbacks – a copy of a pair Carrie wore on Sex and the City.
The brand, started by Wayne Hemingway and his wife Geraldine in 1982, exploded in the 90s but petered out as fashion moved on. Things have been quiet until recently, when Red or Dead resurfaced.
I was contacted by the Red or Dead PR team who asked if I’d like to choose an item from their clothing collection and a pair of tights from their range. Initially it was nostalgia that interested me – would they rework that rainbow stripe for 2011? But after looking at the range I was thoroughly impressed. Here’s what I chose:
Wearing: Red or Dead chocolate brown trench coat, Topshop jeans, Steve Madden boots, Mango ring
On: Saturday 8th January
For: Hunting for bargains in my favourite charity shop
It’s the attention to detail that makes this coat spectacular. Everything from the silky printed lining inside to the adorable zebra medal pinned to the lapel. The heavy cotton means it’s warm enough for even the coldest of days and the sharp, military-style silhouette is so elegant, even over jeans and a t-shirt.
I’ve yet to wear the tights but anything that comes in a pink package emblazoned with the phrase ‘glorious gussets’ is bound to be wonderful, so I have high hopes.
I’m really impressed with the quality and design of the things I’ve seen from Red or Dead. Although the brand is synonymous with the 90s, they’ve created pieces that are relevant right now. I especially love the swimwear and handbag collections, although some of the clothing is a little too ‘graphic print jersey’ for me. One thing I really don’t like is the website – what’s going on there?!
Are you familiar with Red or Dead? What do you think of the range?