Oh TK Maxx, how do I love thee?
Let me count the ways…
Forgive me – things are about to get a bit soppy up in here. I think I’ve had a religious experience in TK Maxx, and now I need to declare my love.
A few weeks ago I was commissioned by Cosmopolitan to write a piece on the alternative LBD (that’s Little Black Dress, fact fans) and was given some TK Maxx vouchers to fund my ‘research’. Best. Job. Ever. I took myself off to the Crown Point Leeds store and came out an hour later, firm in my belief that it’s the best shop in the world.
This is the outfit I picked out – it’s all from TK Maxx, it’s all designer brands, and the whole thing was less than £160. I’m wearing a current season Clements Ribeiro blouse with sequin collar (RRP £95 now £29.99), DKNY black skinny jeans (RRP £95 now £19.99), current season Clements Ribeiro bouclé jacket (RRP £235, now £44.99), Radley nude leather heels (RRP £95 now £40) and a tasselled black Italian Leather clutch bag (RRP £33 now £24.99).
When picking out these pieces I felt like a kid in a sweet shop. The AW12 stock is fantastic – I’ve always preferred cold weather clothing so the rails of autumn/winter jumpers and cardigans mixed with floaty chiffon and tough leather was impossible to resist. I actually took 23 items to the fitting rooms (SRSLY). That’s how good it was.
Happily, the lovely folks at TK Maxx seem to like me too (although maybe not in the same obsessive way) and invited me to their AW12 press event last week, where their fab new TV ad was shown. Another thing I love about the brand – this ad features just one model (it’s the super hot guy, of course). The rest are stylish real people. And if you keep an eye out at 0:15, you’ll spot the blouse I’m wearing here on the buyer’s rail!
You can read my piece for Cosmopolitan here and check out some of TK Maxx’s AW12 collection here. And I know not everyone has great luck when hunting for bargains, so here’s a post I wrote last year with some tips for rooting through those rails. Let me know if you find anything amazing!
Do you shop in TK Maxx? Ever found treasure in your local store?