In 2007 I was freshly graduated and working as a junior copywriter in a creative advertising agency. I was being taught the skills of my future trade by my lovely boss (and now good friend) Lisa, who introduced me to a range of different writing styles used by brands. Of all these examples of tone of voice, one really stuck out – innocent. Their friendly, jovial words and quirky metaphors have shaped my writing career ever since.
Later that year Lisa bought me a bottle of innocent smoothie with a tiny knitted hat sat atop it. Since then, I’ve bought a knitted bottle topper from innocent’s Big Knit campaign every year, and have a collection of innocent promotional materials to keep me inspired when I’m writing about less interesting subjects (hello ISAs). You could quite accurately describe me as an innocent fangirl.
So, when an email from innocent themselves popped into my inbox a few months ago, I was beyond excited. Those lovely juice-making folks wanted me to design my very own bottle topper for the Big Knit campaign, which they’d knit it up at Fruit Towers along with a full sized big brother. Wow. Now, unlike the wonderful Kristabel, I’m no designer (and she’s a knitwear designer at that – I call cheating). I actually had to purchase a pack of coloured pencils to do this as all I had was a biro. When it comes to creating I’m much better with words, so rather than trying to be all ‘fashion’ about it I went for full-on knitted fun…
So much woolly goodness! I love my little and large pair so much, I’m actually quite sad that I have to give one away. But, luckily for you, I still will! If you’d like to win the mini version of the Little Bird for innocent drinks (hee) hat, just leave a comment on this post and I’ll pick a winner next week.
As well as being super cute and supported by celebs like Sienna Miller, Heston Blumenthal and Sophie Ellis Bextor, innocent’s Big Knit campaign helps make winter warmer for older people across the UK. For every woolly-hatted bottle you buy, 25p goes to Age UK. And you can join in too by knitting your own mini hat and sending it to innocent.
What do you think of my design – would you wear it? Are you a fan of the innocent brand?